Tiger Woods is officially a billionaire, not thanks to the Saudis

He reportedly turned down a “excessive nine-figure” deal to play the brand new Saudi-backed spherical of golf, however by no means thoughts, due to endorsements and actual property, he is a billionaire anyway.

Tiger Woods’ limping round south of the hills throughout final month’s PGA Championship was a sobering reminder of the time since he walked the fairways on the 1997 Masters on his technique to his first inexperienced jacket.

Triumph, harm, scandal, failure and triumph once more crammed the intervening years. However via all of it, the 46-year-old Woods has maintained his supremacy as one of many world’s highest-paid athletes, Greater than 1.7 billion {dollars} In wage, endorsements, and different revenue over the 27 years of his profession – greater than anybody else Forbes was tracked down.

Forbes His web price is now estimated to be a minimum of $1 billion, based mostly on his lifetime earnings, making him certainly one of solely three well-known sports activities billionaires. The others are NBA stars LeBron Jameswho capitalized on his fame and fortune by buying stakes in quite a lot of firms, and Michael Jordan, who hit ten figures after his retirement, due to a well timed funding within the Charlotte Hornets of the NBA.

Woods has arrived at this uncommon environment regardless of turning down an “amazingly large” supply from the brand new Saudi-backed LIV Golf Tour, a deal introduced by LIV CEO Greg Norman. . stated Washington Submit It is going to be within the “prime 9 numbers.”

Nevertheless, thus far, lower than 10% of Woods’ profession earnings and web price come from {golfing} earnings. The majority of his fortune comes from large endorsement offers with greater than a dozen manufacturers, together with Gatorade, Monster Power, TaylorMade, Rolex and Nike, which he signed in 1996 and nonetheless stay his largest supporter.

“He made the suitable time in the suitable sport, being an athlete with a various background and being pleasant,” says Joe Favoretto, a veteran sports activities enterprise guide and lecturer at Columbia College. “Manufacturers like to know that they’re getting somebody who’s embraced not solely by conventional followers however by common followers as nicely.”



Woods has used his standing and income to increase into a bunch of different ventures, which now embrace golf design agency TGR Design, stay occasion manufacturing firm TGR Reside and restaurant The Woods. By means of TGR Ventures, Woods acquired stakes in Full Swing, a golf know-how coaching device; Heard, a startup within the subject of hospitality software program; and PopStroke, a luxurious mini golf expertise with 4 places in Florida and plans to open six extra places throughout the nation in 2022. Woods can be recognized as a accomplice in SPAC introduced in January, an investor alongside billionaire British billionaire Joe Lewis Group Tavistock Group and golf competitor Ernie Els and Justin Timberlake on the NEXUS Luxurious Assortment, a group of golf equipment and resorts.

“[He’s] He was very expert at taking up components of the enterprise, creating their very own, in ways in which athletes had not earlier than,” stated legendary sports activities agent Lee Steinberg, who’s finest often called an inspiration to Tom Cruise’s character in Jerry Maguire.

Steinberg will know. He nonetheless remembers negotiating the contract for the then-most junior participant in soccer historical past in 1975 – a deal that paid Atlanta Falcons quarterback Steve Bartkowski $600,000 over 4 years. Even adjusted for inflation, that is solely about $800,000 a 12 months — lower than what dozens of freshmen within the NFL made final 12 months.

What has modified? Before everything, the worth of stay sports activities on TV. On this planet of stay broadcasting, virtually some other software program can nonetheless reliably generate a mass viewers. In 2011, 51 of the 12 months’s prime 100 broadcasts have been sporting occasions. Final 12 months, that quantity was 95 out of 100. The greenback quantity of tv contracts has risen, taking gamers’ salaries — or within the case of golf, event prize cash — with them. Jack Nicklaus earned $5.7 million (down from $40 million in at this time’s {dollars}) throughout his four-decade soccer profession, which started professionally in 1961. That is lower than a 3rd of Woods’ inflation-adjusted tally of 27.

Woods’ affect on golf TV rankings and purse sizes cannot be overstated. Within the early 2000s, in line with former CBS president Neil Bilson, tv viewership dropped 30% to 50% when Woods was not in competitors in a event. This so-called “tiger impact” contributed to PGA Tour positive factors that almost tripled between 1996 and 2008, a interval through which Woods gained 14 main championships. (It is nonetheless an enormous draw, nevertheless it’s lower than that nowadays.)

“It was the tiger that was the instigator,” stated six-time champion Phil Mickelson. 2014 interview. “He was the one who actually drove and drove the bus as a result of he introduced in elevated rankings, elevated sponsors, elevated curiosity, and all of us benefited.”



At his peak, Woods was probably the most prolific sports activities supporter in historical past, incomes $100 million yearly from the monitor. First place in ForbesThe record of the highest-paid athletes for ten consecutive years, resulted in 2012. Not even his dramatic fall out of agility after a 2009 Thanksgiving automotive crash derailed. revenue energy. Over the previous 12 months, though he hardly ever crammed the ball whereas recovering from a severe automotive accident, Woods has amassed $68 million in off-track revenue, sufficient to make him The fourteenth highest paid athlete On this planet.

Seeing Woods struggle via apparent ache ignites a brand new type of tiger mania as followers and sponsors again him up as a resilient survivor fairly than an indomitable conqueror. Woods’ fortune is secured whether or not or not he swings again on the golf membership. Nevertheless, he has already introduced his dedication to enjoying at this summer season’s Open in St Andrews, and has not dominated out participating on this month’s US Open, regardless of pulling out of the ultimate spherical of the PGA Championship final month because of the ache in his wounds. Legs and again are fastened.

“Initially he was a clear position mannequin; he was somebody who embodied the American dream,” Steinberg stated. “In some methods, the struggles solely added to his profile.”

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