How to disable handicaps through personalization and personal assistance

Shoptelligence bedroom design

In 1999, Italian artist Maurizio Nanucci unveiled a 12-foot-wide blue neon sculpture made up of five words: All Art Was Contemporary. its meaning? What seems revolutionary now will one day look familiar. What is disabled today will be ripe to disable tomorrow. For centuries, this has been the case in the art world. This is true in business, too.

disrupting the furniture industry

From design and manufacture to sale and delivery, the furniture industry has revolutionized in recent years. Industrial and residential lines have become increasingly mixed As more Americans are working from home. Conveniences like charging ports are routinely incorporated into new pieces. Retailers started Manage their shipping Instead of contracting it with contractors. Ready-to-assemble furniture products have grown in popularity, especially among millennials, and manufacturers have modified their processes to meet demand.

Nowhere has the disruption been more evident than in the shift to online sales, as giants like Wayfair and Amazon appear to have created a crisis for traditional operators. In 2018, analyst Brandon Fletcher Wrote “By offering the ‘long tail’ of products that…retailers cannot provide in-store, Amazon has been able to capture a huge share in the growing online market.” The situation has worsened for many businesses as Americans beautify their homes during the lockdown. Traditional sellers from small boutique stores to larger clothing retailers like Ikea and Pottery Barn were forced to stay closed while online sellers attracted more business. After the reopening, in-store conversion rates skyrocketed, boosted in many cases by pre-shopping online. E-commerce, once the domain of online retailers only, has become an essential sales channel for traditional stores that previously treated website-driven revenue as an afterthought. The omnichannel era was born.

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Is the disruption of the furniture industry actually a crisis for retailers?

In fact, the upheaval may not be the crisis some furniture industry veterans fear. Customers still often choose the try-before-buy approach. They crave expert help. Most of all, they worried about tripping over an item that wasn’t what they expected. Dave Nixon, CEO of Retail Solutions at Teradata, feels that this problem may be enough to put an end to the disruption, Mentionsed“The risks of issues with quality, satisfaction, and preference are too great for Amazon to capture a significant market share.”

While only online sellers offer an “endless lane” and ordering is as easy as a few clicks, the same cannot be said for returns. Earlier this year, a popular website published an article titled “Wayfair’s return policy is a nightmare. One of its points is that the policy is strict and difficult to navigate. Even for shoppers who understand the restrictions and qualify for a refund, the logistics of sending a large piece of furniture back to an online retailer is complex and often expensive. Consumer Reports It states that returns can be challenging, especially when customers are responsible for the packaging of an item and its transportation to the shipping facility. It’s easy to understand why, when reverse logistics poses so many challenges, many consumers keep items they don’t like, and why so many drop out of the process altogether.

Digital Shoptelligence

Create your own disorder

Shortly after the creation of ShoptelligenceFounder and CEO Laura Khoury realized that her software could provide an effective service to the furniture industry. “Furniture is an expensive item and shoppers need decision support…With Shoptelligence’s built-in mindset and multi-channel capability, managers and sales associates can boost shoppers’ confidence and increase sales both online and in-store. Just as apparel sellers increase sales by “completion appearance,” furniture stores can “complement a room” with Shoptelligence.”

When it comes to furniture, Khoury says, “Traditional retailers are stymied by companies that can deliver on the spot, but those same merchants have assets that online businesses lack, and they have an opportunity to flip the script.” The distinguishing factor, she says, is the in-store experience. “The vast majority of customers still want to touch and feel their furniture before committing to a purchase and want the patient the personal assistance that has been a hallmark of the industry for many years.”

Khoury believes that providing multi-channel shopping Combining personalization and personal assistance is the best way to disrupt the industry Again. by Commitment to retail stores“Wefair admits defeat,” Khoury says. She encourages furniture retailers to use their assets to “compete” on previous disruptors, saying, “You know how to operate your stores and how to work with your partners. You have a chance to do something about this.

To learn how to overcome the disruptive factors through better customization and personal assistance, Scheduling a Shoptelligence Show today.