Giant event shows permanent AR fan base – GeekWire

The Seattle Center transformed last weekend for Pokèmon GO Fest. (Julie Emory Pictures)

Tens of thousands traveled to Seattle this past weekend in search of one common goal: to catch every Pokémon.

Niantic, the makers of Pokémon GO, chose the Seattle Center as their first persona Pokemon Go Fest The site is in the United States since 2019.

Pokemon GO It was launched in 2016 to global fanfare and has become one of the most successful augmented reality games on mobile, going viral. $6 billion in revenue from player spending so far, including $1.3 billion in 2021, according to data from SensorTower. It has been downloaded over 678 million times worldwide.

The game generates Pokemon in the real world. Players can catch Pokemon by finding them on the map; They can also trade or fight with others as they gain experience and level up their player.

The area under the Space Needle in Seattle Center has been transformed into a Pokémon Go Fest. The event blended real and virtual world environments by giving ticket holders access to exclusive in-app missions and Pokémon in real world habitats created by Niantic.

Entry of trainers to the home of Dreamy Mindscape.

The event featured in-app missions that let trainers explore four environments through the Seattle Center and into the heart of the broader downtown to hunt down special Legendary Pokémon like Skyforme Shaiman And the Buzzwole. The area was full of trainers wearing GO Fest T-shirts and their favorite Pokemon keychains.

The allure of Pokémon has spanned across generations as children, teens, seniors and entire families roam the city streets in the hope of encountering rare Legendary Pokémon. Fans weren’t just there to take pictures with Pokemon like Evie and Pikachu. There were coaches for the community. Everyone I met quickly asked to exchange friend codes.

Humberto CamNiantic, director of live Pokémon GO global events, said Niantic’s goal is to “get people out to explore the world.” Cam was excited to see the other trainers in real life and the excitement on players’ faces when they encountered an exclusive Pokémon for the event.

“That’s it, getting those Pokemon that people have been waiting for and they’re excited about,” Cam said.

Niantic that has engineering office In Bellevue, Washington, it raised $300 million at a $9 billion valuation last year and said it wanted to build “real-world metavir”.

Niantic’s vision for GO Fest is consistent with the survival of Pokémon philosophy Bringing the world together through Pokémon. Trainers can interact with others by advertising a Pokémon they want to trade. They also participated in player-versus-player battles on the Battle Ground, which featured special guests such as former Seahawks star Richard Sherman.

Every area of ​​the Seattle Center was bustling and bustling with activity at all points of the day—from the team’s tents to the food court and merchandise line.

The game environment was smooth and I immediately started my Pokémon GO Fest quest effortlessly. I came across a brief account of Ultra Beasts and was able to catch Pokemon I didn’t normally see in the game – including more not owned From what I’ve seen in my life playing Pokemon games.

While I’ve enjoyed seeing how Pokémon GO has grown since I first downloaded the game, I’m left with two event reviews that I’d like to see implemented in future GO Fests. Unlike the trading card and video game, players usually move while playing Pokémon GO. I found myself accidentally bumping into others while trying to follow the virtual map and my real surroundings.

It will be easier to encounter Pokemon in crowded areas if the game has the function of focusing on a specific Pokemon and automatically starting the battle when encountered, so that trainers can observe the real world rather than struggle to choose the desired Pokemon.

Reporter has been stopped by Wild Snorlax!

Plus, it was nice to see the in-game mission spaced out across the three days rather than a few hours. This would motivate trainers to spend more time at the Seattle Center rather than rushing to complete missions in time to face the Legendary Pokémon.

Despite these shortcomings, Pokémon GO Fest was a refreshing event that brought people from diverse backgrounds together for one common interest – rarely seen outside of sporting events.

Niantic held an in-person GO Fest event in Berlin earlier this month, and will be heading to Sapporo, Japan, next week. It is hosting a final event at Pokémon GO Fest on August 27 that will feature special Pokémon.